The Mask x Mountain Dew Baja Blast | spring 2026
This in-class project challenged us to create a social media campaign using a brand mashup concept within two days. I created a campaign mashup between and The Mask, combining the movie’s chaotic humor and exaggerated energy with the bold tropical branding of Baja Blast. Using distorted visuals, bright colors, and surreal edits, I designed Instagram-style posts that felt loud, unpredictable, and attention-grabbing while still keeping the Baja Blast identity recognizable.