Wildfire x Adidas | Spring 2025

This campaign explores a partnership between Adidas and athletes to raise awareness about wildfires. The idea focuses on personal stories of loss and advocacy, showing the impact on communities and the environment. The  images, bright fiery colors, and clear typography grab viewers attention. Ads appear online, in stores, and on billboards to reach young adults and sports fans. The campaign inspires empathy, encourages donations to wildfire recovery programs, and shows how brands can make a difference.

Project Overview

Videos Ads

Wildfire x Adidas development

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Ash & Iron

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Birds of a Feather